The revenue is already in your customers’ conversations, and so is the risk. Find it where your CRM and inbox don’t look.
SigOwn 360 reads the signals around your customers, surfaces the growth hiding in them and the risk building behind them, shows what each is worth, and tells the right person what to do this week.
Your CRM tells you what you recorded. Your customers are signalling what is changing, in places it does not look.
Two accounts, same morning. Neither is flagged in the CRM, and most of the evidence sits outside the inbox: a $150K expansion in a chat thread, and a green $2.8M renewal that is quietly at risk.
In the CRM
ABC BrokerageAround the customer
Last 9 daysNo opportunity in the CRM. A $150K expansion is already in a chat thread.
Confidence level · 82%In the CRM
Last updated 34 days agoAround the customer
Last 14 daysThe account is green in the CRM and at risk in reality.
Confidence level · 82%SigOwn 360 surfaces both. The value waiting to be created, and the value that needs protecting, on the same screen and in the same week. It works alongside your CRM and AI assistants, not instead of them, and connects to the systems you already run.
The leakage audit
Every signal that has not reached your CRM yet, with the value at risk, the opportunity and the demand it represents.
From a warning sign to a recorded result.
Nothing stops at “interesting”. Follow one account from the first signal to a renewal result your team can point to.
Email, LinkedIn, WhatsApp and the website
Procurement is behaving unlike the last two renewals
Renewal at risk, confidence level
renewal premium at risk
Claims query closed, CFO review booked
Renewal result recorded
One platform. A different win for each team.
Each team sees the signals that matter to its own number, with the value attached.
Know where to spend this week.
Commercial Value is what a relationship is already worth. Commercial Impact is what a change creates, threatens or unlocks. Put side by side, they tell you where to spend this week.
Built around how your business makes money.
The model stays the same. The language, commercial objects, metrics and workflows change to match how each business makes money.
| Industry | What we track | Value measured in | A typical signal |
|---|---|---|---|
| Financial Services | Policyholder & broker relationships | GWP | Broker asks about cover limits after a client expands |
| Telecommunications | Enterprise accounts | Contract value · MRR | Branch rollout announced by the customer’s IT lead |
| Mining & Resources | Sites and operations | Equipment & service revenue | Downtime raised by a site manager on WhatsApp |
| Building & Energy Products | Projects and specifications | Pipeline value | Tender notice plus controls datasheet downloads |
| Consumer Goods & Distribution | Channel partners and outlets | Sell-through value | Distributor reports price objections in three regions |
| Manufacturing & Industrial | Industrial buyer accounts | Contracted volume | Buyer requests a revised Q1 delivery schedule |
Your CRM knows your customer. SigOwn 360 knows what’s happening around them.
We can find you something in that unstructured data. Give us one business unit or one country, and we will show you the missed opportunities and at-risk revenue sitting in your emails, chats and calls.
